How GrowthInbound helped Central coast Dental Care (CCDC) to Rank Top 3 in Monterey Peninsula
Top 3
Average Local Rank
110%
Increase in Organic Website Traffic
About CCDC
Central Coast Dental Care is a Dental Corporation with multiple offices in the Monterey Peninsula, Prunedale and San Jose. Established in 2015, they have been providing affordable dental care to the county residents since.
The Challenge
CCDC was consistently getting outranked by their competition and had fallen in rankings. Their concerns were confirmed by the audit report which showed SEO technicality errors and lacking content.
The Solution
We developed a comprehensive digital advertising and SEO strategy to generate new patient appointment leads for the walk-in clinic. We also implemented a medical content marketing strategy to create new ideas and client nurturing strategies to rank higher in search. The program combined: SEO, content development, Google ads, geofencing and more.
Major Impact
The paid advertising results for the practice and the SEO growth were amazing over the first 4-6 months. We delivered 110% increase in website traffic through organic and paid search. The SEO optimized content helped in organic ranking and showed monthly improvement in organic ranking of the business.
The ranking for 3 of the dental practices took a major jump and started showing in the top 10 and then top 5 and then top 1 consistently.
Top 3 Local Ranking
50% Less Ad Spend
110% Organic Traffic Increase
30% Appointments at $0
700% Total Traffic Increase
List of All The Services That Were Implemented Per Office For CCDC
1. On-Page SEO Optimization
- Conducting keyword research to identify high-value keywords for dental services.
- Optimizing meta titles, descriptions, and headers with targeted keywords.
- Improving website loading speed and mobile responsiveness.
- Ensuring proper internal linking structure for better navigation and link equity.
- Implementing schema markup for dental services and reviews.
2. Local SEO Strategy
- Optimizing Google Business Profile (GBP) with accurate NAP (Name, Address, Phone) information.
- Ensuring the business is listed in relevant local directories.
- Encouraging and managing Google reviews to boost local credibility.
- Creating localized content targeting Central Coast areas.
3. Content Marketing
- Publishing educational and keyword-optimized blog posts related to dental care (e.g., “Top Tips for Maintaining Oral Health”).
- Creating service-specific landing pages (e.g., “Teeth Whitening Services in Central Coast”).
- Developing FAQ sections to answer common queries from potential patients.
4. Technical SEO
- Fixing broken links, crawl errors, and duplicate content.
- Ensuring proper XML sitemap and robots.txt configurations.
- Using HTTPS for secure connections.
- Optimizing website structure for easy crawlability by search engines.
5. Link-Building Campaigns
- Acquiring high-quality backlinks from relevant dental or healthcare websites.
- Guest blogging on regional sites to build authority.
- Collaborating with local influencers or businesses for backlinks.
6. Paid Advertising (PPC and Local Ads)
- Running Google Ads campaigns targeting keywords like “best dentist in Central Coast.”
- Using location-based ads to attract nearby potential patients.
7. Social Media Engagement
- Sharing educational content, promotions, and patient testimonials on platforms like Facebook and Instagram.
- Running location-targeted social media ads.
8. Reputation Management
- Addressing negative reviews professionally.
- Encouraging happy patients to leave positive feedback on Google and other review platforms.
9. Analytics and Reporting
- Monitoring keyword rankings, traffic, and conversions using tools like Google Analytics and Search Console.
- Adjusting strategies based on performance data.
10. Email Marketing
- Sending newsletters with educational content and promotional offers to existing and potential patients.
- Engaging lapsed patients with targeted campaigns.
Local Rankings
Here is a report on local ranking for CCDC for Emergency Dental office.
Ranked from 20+ to top 3 in 4 months.
Google Search Page Results 01/03/2025
Top 3 Ranks By CCDC, Organic and Paid Advertisement
All 3 Are Different Offices
Professional Tool Reporting For Top Rank (Semrush)
Green 1’s are top 1 Ranking in the Monterey County Area. Yellows are Top 5 Rankings and Reds are Top 10
